How to make a TikTok ad that doesn’t look like an ad

1. Start with the hook

You have about a second before someone scrolls past. Open with the problem your viewer has, a surprising result, or a direct question, not your logo or your name.

Write three or four different openings for the same ad. You will not know which one works until people see them, so plan to test.

• Problem: “If your skin feels tight after washing, it’s your cleanser.”
• Result: “This cut our returns in half.”
• Question: “Why does every candle tunnel?”

2. Write the rest in short lines

After the hook, say what the product is, show it, give one reason to believe you, and finish with what to do next. Keep each line short enough to say in one breath, so each is easy to record and easy to cut.

3. Film yourself on your phone

Face a window for light, hold the phone at eye level, and record each line as its own take. Look at the lens, not the screen. A teleprompter placed just under the camera helps you read without your eyes drifting.

4. Edit tight and caption everything

Cut the pauses between lines and the stumbles inside them. Add captions, because many people watch with the sound off, and keep them away from the bottom and right edges where TikTok’s buttons sit. Show the product while you talk about it.

5. Export the right shape and test

Export 9:16 vertical video. Put each hook on the same body, post or run them side by side, and keep the one people watch past the first few seconds.

Doing it with Reeplot

Reeplot does steps 1, 2, 4 and 5 for you. It writes the hooks and lines for your product, gives you a teleprompter under the lens for step 3, then cuts, captions and exports a version for each hook. Change anything by telling it what you want. It is free to try.